Commerce Engine Case Study
Developing omnichannel experience engines and real-time global inventory synchronization for the world's leading retail brands.
A global retail brand's online, in-store, and mobile experiences ran on separate systems that rarely agreed with each other. Synaptic Technologies built a unified commerce engine with real-time inventory synchronization to give customers one consistent experience everywhere they shopped.
The Challenge
The client's inventory data lived in silos across e-commerce, point-of-sale, and warehouse systems, each updating on its own schedule. Customers regularly saw items as available online that were already sold out in-store, and vice versa, leading to cancelled orders and lost sales at both ends.
The brand's global footprint made this worse. Inventory synced across time zones and regional warehouses had to reconcile correctly, or the mismatch problem simply moved from store to store instead of getting solved.
The Approach
Synaptic's engineering team built a unified omnichannel experience engine that gave every customer touchpoint, web, mobile, and in-store, a single shared view of product, pricing, and availability. Behind that experience layer, a real-time inventory synchronization system propagated stock changes across all channels and regions within seconds of a transaction anywhere in the network.
The system was designed to reconcile inventory across warehouses and stores automatically, routing fulfillment to the optimal location based on real-time stock levels rather than static rules. This let the client offer accurate availability and flexible fulfillment options, like buy-online-pickup-in-store, without the manual reconciliation that used to cause errors.
- Unified omnichannel engine giving web, mobile, and in-store a shared real-time view of inventory.
- Global inventory synchronization propagating stock changes across regions within seconds.
- Dynamic fulfillment routing based on real-time stock levels across warehouses and stores.
The Results
"For the first time, our online and in-store inventory actually agree with each other. That alone changed how our customers experience the brand."
Retail & Commerce Client, VP of Digital Commerce
The client's channels now operate off a single source of truth for inventory, giving customers a consistent shopping experience and giving the brand's operations team the flexibility to fulfill orders from wherever makes the most sense.